I have deep and broad experience in marketing, advertising, business development, operations, strategy and general management. That experience encompasses the fluid environments of startups as well as the structured and definitive processes of large corporations, both domestically and internationally, across multiple industries.
I have founded, co-founded and worked for multiple early and mid-stage startups, have sold one of my own, and have created new, game changing strategies for established companies as well as non-profits. In some cases the strategy was a major and successful turnaround situation for the organization.
An effective speaker and presenter, I have decades of teaching experience at the undergraduate and graduate level, both on campus and online, with multiple subject matter including; marketing, global marketing, market research, case analysis, leadership, change management, organizational theory and behavior, sales management, organizational creativity and financial management.
I’ve learned that true, inclusive leadership and engagement will maximize the greatest asset of any organization, its' people. A combination of engaging, training and mentoring is a powerful and effective way to improve performance, increase revenue, decrease cost and retain key employees while achieving greater organization success.
LEADERSHIP STRATEGY REVENUE MENTORING PROCESS TEAM PARTNERSHIPS SPEAKING WRITING CREATIVE VISION RESULTS
Role & Company Brief
VP GLOBAL SALES & MARKETING-Dev Partners,Singapore based developer outsourcing
VP/GM Reprise Media-SEM/SEO agency (sold)
SVP/GM Aptimus-lead generation agency (sold)
MD/GM iCrossing-SEO/SEM agency (sold)
VP Sales Fathom-SEM agency (sold)
CRO MyVisionOne-Tony Robbins social media portal
EVP Media Ten Square-digital out of home POS advertising and coupon company
CMO GoTo.com-first openly paid search ranking engine
COFOUNDER Cybereps-internet ad rep agency (sold)
FOUNDER CEO Online Media Partners-first advertising/marketing rep firm targeted to women (sold)
Created marketing, sales and lead gen strategy and programs, internal operations processes and video presentation standards. Increased US and European sales by over 3,000% as Dev Partners Global VP Sales and Marketing.
Managed largest agency partner (UM), largest client (Microsoft)and negotiated largest SOW ($25,000,000+) for Reprise Media as VP/GM San Francisco office. Increased revenue, decreased cost.
Created strategy and process for integrating SEM, SEO and other digital and non-digital channels for Microsoft-Reprise Media-UM advertising initiatives, improving campaign performance and planning efficiency.
Created and managed SEM international expansion model pilot that rolled out to 29 countries for Reprise Media-Microsoft-UM partnership, launched global expansion.
Created and managed new SEM division for Aptimus, expanding existing and starting new media capabilities in partnership with University of Phoenix, as SVP/GM.
Created media, operations , marketing and integration strategy and process for acquisition of major lead generation competitor at Aptimus.
As SVP/GM, acted as senior executive lead for such clients as Microsoft, Symantec, Schwab, EDS, Gymboree, Petco, AOL, Lexus, Restoration Hardware, Disney, Coco-Cola, Pepsi, P&G, Dreamworks, and Hearst Media among others.
As a member of the senior executive launch team, developed and executed on paid SEM strategy of GoTo.com (Outlook) and negotiated contracts with over 50 national brands.
Created product roadmap and rollout strategy for the first out of home interactive mobile couponing network as EVP Media Services at Ten Square.
Developed online pay-per-view streaming portal and ad network including the first live online streaming ad while at iBeam Broadcasting.
Greatly expanded team size and capabilities while increasing revenue over 300% as GM of iCrossing San Francisco
Published writer, book author
Created and taught "Fostering Organization Creativity and Innovation" class for University of California Berkeley Haas School of Business and Paris HEC post graduate program.
Highly experienced instructor of multiple subject matter at UC Berkeley, St. Mary's College, Golden Gate University and US Coast Guard Auxiliary.
Golden Gate University-San Francisco California
Masters of Business Administration in Marketing
University of Maryland-College Park Maryland
Bachelors of Business Administration